Racing and the Economy
If you’re a racer, you know how expensive racing can be. Heck, racing a little ‘ol Honda 500 Ascot out at Willow Springs could cost upwards of $500 a weekend, and that’s if nothing broke and I didn’t crash. Now imagine you’re part of a team…Big bikes, sponsors, big truck and trailer, motorhome…you’re racing in style. That’s a whole lot of money, you need big sponsors. Let’s step it up one more time, you’re the factory or the importer of the motorcycle. Now you have all the other stuff plus…the riders salary, a couple of mechanics (at least two or three) they have to be paid too, BIG trucks, a motorhome a bit above your average Winnebago, a caterer….you can see the dollar bills just flying out of the exhaust pipe.
In Europe, motor racing gets large, no, huge crowds. Two or four wheels, it doesn’t matter. On The Continent they love their racing. Fans show up wearing leathers just like their favorite racer, their bike is painted in the same livery…they love racing. Racer’s are gods. So, why is racing shrinking? As a former President of the USA once said, “it’s the economy stupid”
Check out what is going on. We’ll start with a small but significant event, ‘The Legend of the Motorcycle Concours’ held at Pebble Beach California, has been canceled for 2009. Why? The economy. Next up on the ‘Hit List’, Craftsman (Sears) pulls their sponsorship of the NASCAR Truck Series…Why? The economy. NASCAR teams are shrinking because sponsorship is drying up. Audi, the most successful team in the American LeMans Series, has pulled out due to economic concerns and Honda has pulled out of Formula One racing altogether. And, even though Honda is citing global economics and it’s effect on Honda as the reason they have pulled out of AMA Pro Racing for the 2009 season, I think there is more to it than that. That is another post as well.
Car sales are down, motorcycle sales are down, of course the factory’s can’t continue to spend gazillion’s of dollars on racing. It’s simple stuff. Valentino Rossi is going to have to sell one or two of his houses around the world. Dani Pedrosa will have to order off the value menu on Tuesday and Thursday and Ben Spies can’t have Texas Barbeque flown in fresh each week.
But here is the Silver Lining to that cloud. Scooter sales are up world wide and I’m working on a plan to set up a World Scooter Racing program. Can you see it?? Vespa vs Kymco vs Honda vs Lance. It’s gonna be great. We’ll be on network TV all over the world..we’ll have screaming fans wherever we go…we will be the new gods of racing.
Excuse me, I have to go take my medication now.