Things we think of while riding down the road

Archive for March, 2014

Easy Rider…The Golden Years

Picture 11In years past, our parents generation, retirement meant selling the house, moving to a senior citizen community somewhere near Palm Springs, Palm Beach or Phoenix and taking up Golf. If you were a little more adventurous you might buy a Winnebago and go see the National Parks or visit the Grandkids. Well, over the past decade or two that scenario has changed a bit. Today, Grandma and Grandpa are just as likely to show up on a motorcycle as they are in a motorhome.Picture 16

One of my day jobs is coaching new and returning motorcycle riders to be better riders, safer riders and have more fun on two wheels. As I’m planning for the upcoming riding season, which here in Southern California is pretty much all year, I look back through all our customer/client/student files and realize that the majority are of the ‘Baby Boomer’ generation. When I get a new client, I always ask them what made them want to get into motorcycling? The answers generally fall into three categories… 1; I used to ride when I was younger and want to get back into it. 2; It’s something I have always wanted to do but just never really had the time (the second part of that answer is often, my wife didn’t want me to have a motorcycle while we had kids in the house…um, Ok?) and 3; I’m tired of riding behind my husband! Number three is a lot more common than you might think, as a matter fact, new women riders account for the fastest growing segment of new motorcycle sales. And actually there is a number 4 reason, one of our clients told us that he bought a motorcycle because…get ready, here it comes…”the ladies like bikers.” Now mind you, this gentleman has been collecting Social Security for a while, but he was having fun.Picture 30

Despite what some may say, motorcycles are big business, particularly in the over 45 years old category, these are the buyers that have the time and the money to get into higher end motorcycles. It was back in the late 70’s early 80’s that Willie G. Davidson (grandson to the one of the founders of Harley-Davidson) said, “It’s not just a motorcycle, it’s a lifestyle.” It’s so true and it doesn’t just go for Harley Davidson, motorcycle riding is a lifestyle no matter what you ride. For some people a motorcycle really does define who they are.

How big is the motorcycle business outside of the dealership? Well, cities around the country hold rallies that draw thousands of riders who spend lots of cash, which stimulates the local economy. Look at the biggest…Sturgis South Dakota, Daytona Bike Week (going on right now) and more. But as you look around these rallies, what do see, besides big motorcycles? Grey hair. The American Motorcyclist Association says that their average member age is 48+.

Picture 23All of that is all well and good for the motorcycle industry and the peripherals but there is a down side for older motorcyclists on the road. We get hurt more often and more seriously than younger riders. Damn…I hate when that happens. It’s really simple…we don’t bounce as good as we used to.

Here are some statistics that should wake some of us up.
A study conducted by the University of Michigan in 2007 showed that motorcycle fatalities involving riders over the age of 45 grew four times (4X) from 2001-2005.
Motorcyclists over the age of 60 are three times more likely to be hospitalized than a younger rider (DUH!!). Serious chest and rib cage fractures are among the most common.
The list goes on but you get the idea.
**These statistics are based on ‘averages’, this can include things like not wearing a helmet, riding impaired, unlicensed, no training, etc..

Ok, why does all this happen? it’s just life. The physiological changes we go through…little things like bone strength, fat redistribution, declining vision, slower reaction times all contribute to potential injury (crashing)…and the fact that modern motorcycles are incredibly powerful!

So, what can older riders do to lower the risk of crashing? Well, for one, more senior (I like that term better than ‘older’) riders do tend to ride more safely (their ego was put in the closet a long time ago), they understand better their limitations. Joining a riding club, such as HOG (Harley Owners Group), GWRRA (Gold Wing Road Riders Association) or any other club where you can ride with other motorcyclists and learn from one another. Many riding groups can, and do, bring in guest instructors to help beginning riders become road ready and give refresher courses to more experienced riders. My friend Les Brown of Motorcycle Coaching 101 spends a lot of time with riding clubs helping riders enjoy the road more safely.

Picture 18We all love riding our motorcycles as much as we can, whenever we can and wherever we can and we want to keep doing it for a long time. So, my advice for older riders is this …keep riding! Go take a refresher riding course, there are a lot of them out there just do a google search to find one in your area, you want to keep your skills up. You want to ride deliberately, not just instinctively. If you’re riding with friends, pay attention to their riding, when you stop, ask them “are you OK?” “Are you tired yet?” and then most importantly ask yourself those same questions.

As I say at the end of my podcasts, “Ride safe, Ride Fast and I’ll see you on the Road.” For a lot of years to come.